Digital Marketing is a combination of two words, Digital & Marketing. Digital means a platform and Marketing means those activities which are performed to sell the product online. Digital marketing is an online way of promoting goods and services.
There are many areas of Digital Marketing you may not have heard about or used to that is why I created this guide to help you learn more about this subject. Here, you’ll see each of the most effective types of Digital Marketing, their benefits and objectives, along with when and how to use each one of them.
So, keep on reading, and let’s increase our knowledge!
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10 Types Of Digital Marketing You Should Know
- Email Marketing
- Affiliate Marketing
- Social Media Marketing (SMM)
- Content Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay-Per-Click Advertising (PPC)
- Mobile Marketing
- Video Marketing
- Website Display Advertising
Email Marketing
A lot of email messages are sent every day, and some people still say that email marketing is dead.
If you have you ever receive an email informing you about products and services and to get them fast at a discount? This is email marketing. You can market your products in Nigeria and the world in general by sending promotional emails.
Affiliate Marketing
Affiliate marketing is one major way bloggers make money online. It involves promoting other people product and getting paid when anybody buys the product through your link. Many affiliate marketings make millions monthly.
Social Media Marketing (SMM)
Social Media Marketing involves advertising or showcasing your products and services on Facebook, Twitter, Instagram, Whatapp and other Social Media handles. It also involves paying influencers on social media to hype you, your product or the service you render.
Content Marketing
This involves creating high-quality content to reach your audience. It is the way of storytelling valuable information to increase awareness with the motive of getting the audience to take a profitable action. You may want to see how to create high quality content here.
Search Engine optimization (SEO)
Search Engine Optimization involves following Google, Bing and other search engine ranking factors to ensure that your products and services appear at the front page of Google, Page one of Bing, etc.
Search Engine Marketing (SEM)
SEM is a paid advertisement on Search Engines. When you Search Google or Bing, you sometimes see some results with the label Ad. If you are using Google AdWords or other search engines advertisement service to promote your products then you are engaging in Search Engine Marketing. SEM is a paid advert while SEO is not.
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Pay-Per-Click Advertising (PPC)
It is similar to SEM. In PPC, marketer pays for each click that refers to his website. With search engines, almost all social networks offer PPC.
Mobile Marketing
Mobile marketing is a multi-channel, digital marketing strategy intended at reaching a targeted audience on their mobile phones, tablets, or other mobile devices through websites, email, SMS, social media and apps.
Video Marketing
Video marketing makes enormous brand awareness and spreading with efficient and explain video production of your services/sales. You can promote your products by creating a series of videos.
Website Display Advertising
This involves joining an advertising program such as Google AdSense to display and run ads placed by companies or advertisers in relevant ad networks. These ads serve as a source of revenues for online publishers.
This is not all about the top digital marketing channels, you can add yours below and tell me your experience too using the comment box and don’t forget to share!
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Originally posted 2021-03-10 16:13:09.