Do you Want to increase AdSense CPC and make more money? In this article I will show you 7 Hot Ways to Increase AdSense CPC.
Before we discuss the hot ways to increase AdSense CPC, let’s first define the term CPC. If you are using Google AdSense on your web pages then you will know that these are adverts from Google’s AdWords advertising program.
WHAT IS CPC?
CPC stands for Cost per click, in short money which you make is what CPC is.
Publisher talk more about CTR and less about CPC. If you are really serious about your Adsense revenue, you should work more on CPC than CTR.
CPC has nothing to do directly with your traffic, if you would realize and noticed micro-niche blogs, you might have realized despite of less traffic such sites make more money from Adsense.
The reason is simple and that is eCPM (Effective cost per thousand impressions) for such blogs are so high that you get paid really well for CPC and then there are other factors like Ad competition, Keywords, and many more.
Choosing the right niche for your blog or website is of utmost importance.
Cost Per Click or CPC of an ad directly depends upon the topic on which you’re writing your blog.
Here is the list of niches that can give you high return, I have arranged them in decreasing order of CPC.
- Domains – Blogs on Internet Domains Like Namecheap ↱, siteground etc. It pays highest CPC.
- Gadgets – Technology Gadgets like Apple products
- Google – Google Products
- Microsoft – MS Office
- Real Estate
- Home Loans
- Dating & Romance – It pays the lowest CPC.
Recommended: Increase Adsense RPM by 20%(10 Hot Ways To Boost It)
7 Factors that Affect Adsense CPC
For you to know how to increase AdSense CPC, you must first understand the real reasons for AdSense CPC drop.
1. Lack of Keywords:
Google uses an algorithm very similar to its LSI algorithm to establish the meaning of your page.
When the cannot find a matching keyword for ads start expecting low CPC.
Most bloggers think they can wake up one day and start blogging oh come on! There is a place for orientation and that is Speedyminds this is the right place.
Except you’re blogging for the fun of it, to make money my friend you must understand the use and strategic locations of a keyword.
2. Traffic from low CPC country:
If your traffic source is from a country like Nigeria expect a low AdSense CPC because most often, users from Nigeria do not convert.
Always tailor your blog and its content to audiences in English-speaking countries. It will also increase the Page Rank of your website. So always keep in mind the country you are targeting.
3. You blocked too many Advertisers Ad:
Many bloggers believe blocking low paying ads will increase CPC. This is true only if you run a News, Sport or Entertainment website where unrelated ads appear on your pages.
If you blocked too many Advertisers Ad this in turn will lead to low pressure bidding, don’t blocks ads especially for education blogs.
4. Text & Image Format:
choosing the right format for your ad can increase your AdSense CPC. If you can place three ads on a page then choose two 336 X 280 ads and one 468 X 60 ad.
Text ads have higher CTR (click-through rate). You can even try an ad format for both text & image simultaneously as it gives you more CPC.
Though at times, depending upon the niche and blog type, image ads perform better in terms of higher CTR but CPC won’t be as good as text ads.
5. Analyze Your Ad Placement:
Never neglect the placement of your ads on the web page as it is directly proportional to your Adsense revenue.
So where to place ads for maximum CPC?
Answer is simple: Adsense Heatmap : Google Adsene Ad Placement Guide.
6. Clicks from users are not converting:
When your users click an ad without converting, that means no action was carried out after the first click example like filling a form, Google is aware and takes note of the frequency. This may lead to Google Smart Pricing ↱.
7. Low Traffic:
Google display AdSense ad unit on your page in two ways:
- According to user search history
- AdSense Ads marching the keywords of your page content
Many people use AdSense on their sites in the assumption that Google will provide relevant advertising this is true for increasing CTR (click through rate).
This is not true for CPC, if your visitors are not properly focused on your niche, then they will not click on adverts appertaining to it
my view on this is QUALITY TRAFFIC = HIGH CPC.
You must make sure that your traffic is seeking what you are advertising.
Wrapping things up;
It might not all be in your hands, but if you put in the work and understand what Google is looking for when its places its AdSense adverts, then you should do well in achieving the highest possible CPC.
Do let me know what’s one trick which worked for you to increase Adsense CPC? Do you believe niche and traffic from certain countries creates a huge difference in Adsense earning?
I hope you find this article helpful? Share it with someone who you think needs it. Use any social media button.
WHAT ELSE DO YOU NEED?
I am Law P(Lawrence Patrick), Pro-Blogger✍️ Web/Software Developer👨💻