As you are aware, it is not easy to increase AdSense page RPM and eCPM. But you can do that with the right strategies.
I suppose at this stage you already have Adsense working on your blog. Else here is Google AdSense Complete Guide: Start Making Money Now.
When publishers hear subjects like CTR, CPM, CPC, RPM it causes a nightmare for them, It is because these matrices contribute to earnings increase, decrease or been stagnate.
What is AdSense Page RPM?
Page RPM is a formula used to gauge the revenue generated by a web page. RPM stands for “Revenue per Mille” (Mille means thousand in Latin). Why a lot of folks will say revenue per thousand impressions (RPM).
How to Calculate Page RPM?
The page RPM is calculated by dividing your estimated earning by the number of page views you received and multiplying by 1000.
Let’s use a random number as an example. If your adsense account has an average RPM of $3.00, then you can reasonably expect to make $3.00 per 1,000 page impressions. So, if your goal is to make $300 a month with Google Adsense you would need roughly 3,300 page views a day.
3,300 page views a day divided by 1,000 equals 3.3 x $3 RPM equals $9.9 a day x 31 days in a month equals $306 in Adsense Income.
What are the factors that affect AdSense page RPM?
There are two factors that affect your page RPM:
1. Click-through rate (CTR)
This measures the number of clicks on an ad for 1,000 ad impressions. This means the more an advertiser’s ads are clicked, the more publishers are paid.
A higher CTR also means that the publisher offers a high-quality placement for these kinds of advertisements, which would allow the publisher to get a higher price per click on the ad placement bid.
2. Cost per click (CPC)
This measures how much money an advertiser is willing to pay for a click on an ad placed on a publisher’s site.
To increase RPM keeping both CTR and CPC as high as possible since increasing these two metrics will drive the growth of page RPM.
10 Hot Ways To Boost Your Adsense RPM by 20%
The average RPM will vary depending on your niche and other factors.
- Increase Organic Traffic
- Enable the Right Ad Sizes
- Increase site speed and fix technical issues
- Focus on your content quality
- Diversify your ad networks
- Optimize User Experience
- Implement Header Bidding ↱
- Use ad refresh ↱
- Make sure the ads are relevant to your audience
- Upgrade to Google Ad Manager ↱
It can be caused by irrelevant ads being displayed, invalid clicks or even a drop in the cost-per-click for a particular keyword.
A good RPM will usually be around $2 to $5. On the medium, it can range from $5 to $10. On the higher level, it can go all the way up to $50+
Revenue per 1000 impressions (RPM) represents the estimated earnings you’d accrue for every 1000 impressions you receive.
I hope you find this AdSense RPM guide helpful. What other way do you think one can increase RPM? Leave for comments below;
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Originally posted 2022-06-13 11:59:56.