On-Page SEO: The Practical Guide For SEO Beginners [2020]
On-Page SEO And how to create high-quality content is what we shall discuss in this beautiful phase. You are officially welcome and as usual, I remain your speedy Teacher Law P
Have you ever wonder, How Google, Bing, Yahoo and other search engine rank web pages number one on a search result?
Would you like search engine to understand your blog and rank it number one on search result?
This brings us to the concept of On-page SEO and how to create high-quality content.
When it comes to optimizing a website or a blog post, there are two main factors at play:
- On-page optimization
- Off-page optimization
Today’s class will focus on on-page optimization, and I will be sharing lots of good on-page SEO techniques you should implement while working on optimizing your blog posts.
Let’s dive in deeper!
What is On-page SEO? It is the process of writing your posts so that they can rank higher on Google. According to Law P, On-page SEO is the process of creating SEO friendly posts through internal signals.
Others definition of on-page SEO;
On-page SEO is the process of optimizing content for a target keyword within a single blog post. This includes using proper headings, proper keyword placement, ensuring content quality, and paying attention to many other factors.
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FLASHBACK:
If you have not been following this series then you would have to start from basics so that you do not miss out anything. We have already treated a lot on blogging and SEO. See the tutorials you missed below….
Speedy Learning class 101
Speedy Learning class 102
Note: By proceeding, you agree that you have started a blog or concluded plans to do so. Once again, click here to start your blog now. On the other hand, welcome to the blogging world if you just jumped into the ocean of blogging.
WELCOME BACK!, As I continue the lesson.
Now, let’s not confuse on-page SEO-optimization with on-site SEO-optimization.
On-site SEO refers to the optimization of the entire website with things like Sitemap and setting permalink structures.
12 On-Page SEO Optimization Techniques For Better Ranking in 2020
The following are On-page SEO factors that you need to improve your blog and rank higher
- Meta Tags
2. Title Tags
TAG is a label attached to someone or something for the purpose of identification or to give other information.
3. Meta Descriptions
Meta description tell what visitors will find in your blog.
4. Heading Tags
This includes h1 to h6 tags to make your content easy to digest.
- URL Strings.
- Readabiity and User friendly article.
- Google Algorithm.
Google introduced the Panda algorithm in February of 2011 and it is frequently update to fight blogs with low quality content. Other Google algorithms are Penguin, Hummingbird, Pigeon And RankBrain.
- Internal links and external links.
- Image Optimisation.
- Image Alt Attribute.
Alt attribute is what readers will see if the image doesn’t load.
- Mobile Responsive Layout
- Site Speed
You want to rank higher on Google, Bing, Yahoo, Yandex and other search engines right? This is how to do so!
On-page SEO Guide And How To Create High Quality Content For Your Blog
Creating content is as easy as ABC and anyone can do it”. After all, you can decide to copy this post and paste in your blog and you are happy. Alternatively, you could decide to flood your blog with hundred words long article. You are still blogging.
What is difficult is creating high quality content; Not every blogger can do this. It is the quality of your content that determines the quality of your ranking .
Let me make this clear to you, “As a blogger, you must be ready to create high quality and unique content on your blog so as to grow”.
One Question come to mind; How do I really do Onpage SEO and write articles that will rank higher than competitors? Follow the Onpage SEO rules that I am about to share and you will be just fine.
- Use Short And Unique Title:
Your post titles tell others what your page is about. Therefore, make your titles short, unique, informative and authoritative. Don’t make your post title seem like the content itself.
Examples of post Title;
A Good Title: How to Make Money with your Blog. A Bad/Long Title : You know that things are hard and you therefore need to learn how to Make Money Online so that you will not be broke. A Unique Title : How to dramatically make Money with your blog. A Catchy Title : 5 Blogging secrets that could earn you more dollars.
2. Use A Long Tale Focus Keyword:
One question new bloggers often ask me is, “what is focus keyword and how do I use it for my blog posts?” As simple as the question may seem, it is the most important factor of your Onpage SEO strategy.
Focus Keyword is the phrase or keyword that you want your article to rank for. Alternatively, a focus keyword is the phrase that you want people to find your blog/post with on Google and Bing Search.
But you may be wondering, how do I know the focus keyword to use? Your focus keyword has something to do with the topic you want to blog about. Before creating a content, you should do a
keyword research (know the keyword you want to rank for).
Let’s make it practical -If the title of your post is, “ How to get Google Adsense Approval with your new blog then you have five choices of focus keyword
- Google Adsense
- Google Adsense Approval.
- New
- New Blog.
The third keyword above is a long tale keyword and it is more advisable for you to use long tale keywords. Make sure that your focus keyword appears in your title; It is very important!
In as much as you want to use a long focus keyword, make sure it doesn’t contain stop words like or, and, if, is, etc.
3. Your Url Should Be Short And Must Not Contain Stop Word:
What is url? See it here
Speedyminds.com/onpage-seo-content
and that is exactly the url of this post. By clicking on the url above, you will find this very article.
URL Stands for Uniform Resource Locator and it is also called a web address. It is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. See more about url here
The url of this post would have been my domain name + the name of the article e.g speedyminds.com/learn-onpage-seo-and-creating-high-quality-content-with-law-P. But it is too long and contains stop words. Therefore, I have decided to use a shorter version.
Google has stated that the first 3-5 words in a URL are given more weight. It is high time you started making your url short, precise, keyword rich and sweet.
Avoid ugly URLs: Speedyminds.com/p=123 Or long URLs: speedyminds.com/learn-seo-onpage-seo-and-creating-high-quality-content-with-Law-P.
4. Use Headings Tag And Include Keywords In Your Heading :
Heading tags are h1 to h6. They make your article pretty and easy to read. Heading tags also have SEO benefits.
Now, a good Onpage seo practice demand that you make your focus keyword appear in one or more of your heading tags .
Hints: Your title contains h1 tag, therefore, do not use it again in your content. Feel free to use h2, h3 and h4 heading tags in your post. H5 and h6 tags are not very popular.
5. Use Images And Image Alternate Attribute:
Images help post boosts user experience and as well increases your Search Engine Ranking Position (SERP).
Just like you will see in the image above , ensure to add alt text to your image. Alt text is what appears when your images refuse to load. It also helps search engines know what your image is about.
OPTIMIZE YOUR IMAGES: Images with large size can increase your page load time. Ensure to reduce your sizes without affecting the quality. Google loves fast loading pages and ranks them high.
6. Use Simple Web Design:
As a new blogger, there is tendency for you to want every feature in your blog. You want to eat your cake and have it; but it only happens in your birthday.
Complex design hurt your users and search engines hate it too. Ensure to have a very simple and mobile friendly design.
Users should be able to navigate your blog freely.
How do I know if my blog is simple and mobile responsive? Use this tool to check it.
You may want to ask, “Is Speedyminds
Mobile friendly?” Of course Speedyminds is mobile-friendly.
7. Use Inbound And OutBound Links:
Link is one of the biggest onpage and offpage SEO signal. We shall treat backlinks and no follow links in detail as time goes on.
Here, I will treat only links from your site (Inbound and outbound links). Another name for outbound link is external link while inbound links are also called internal links.
Inbound links are links from one article to the other articles or pages in your blog while outbound likes are links from your blog to other blogs
Strong internal and external link is a good ranking signal.
8. Use Social Sharing Buttons
Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content.
And the more eyeballs you get, the more likely someone is to link to you. So don’t be shy about placing social sharing
10. Nameservers, CDN, Gtmetrix and other speed testing tools, gravata cache, expire headers, Gzip, no-index, sitemap, Search console, Analytics, Leverage Catching….
The above and many more interesting topics shall be treated as time goes on. They are beyond the scope of this article. Just follow the class and roll with me!….
Summary And Other Factors To Consider About On-page SEO:
- Always update your posts.
- Ensure that your articles add value and are not copied.
- Remover all stop words from permalink.
- Add multimedia (video, slides,
- infographics).
- Find idle word limit using tools mentioned below
- Optimize images before uploading (compress and resize).
- Optimize page load speed.
- Create a meta title of fewer than 65 characters.
- Create a meta description of fewer than 320 characters. (This is a new meta description limit for 2020)
- Internal links to related articles.
- Outbound links to relevant high-quality sites.
- Build backlinke
Hope you enjoyed this article? Let me know how you feel using the comment box.
WHAT ELSE DO YOU NEED? A. COMPLETE BLOGGING GUIDE B. WAEC AND NECO GUIDE C. COMPLETE JAMB GUIDE D. ACADEMICS AND CAREER GUIDE E. SCHOLARSHIP AND OPPORTUNITIES F. LATEST NIGERIA SCHOOL NEWS G. TAKE ME TO HOME PAGE
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