SEO Basics: Beginner’s Guide to SEO Success! will be our discussion today, Many people think SEO is too hard and not worth the effort. That’s not true, for the past four years now I have been learning and applying all know and have learnt about SEO and to be honest it has been very simple.

Most people running websites have a very limited understanding of SEO and this really affect they brand especially for my follow Nigeria bloggers so knowing the basics can certainly help you succeed.

For simplicity this guide will be arranged in chapters, Here’s what you wll learn in this guide:

Chapters 1

1. SEO Basics
2. Setting up for SEO success
3. How to do SEO
4. How to track SEO success
5. Free SEO tools

1. SEO Basics 

The building blocks of any house is the most important part to consider when you think of building a house. Let’s first make sure we understand the absolute basics of SEO, including why it is important and how it compares to other digital marketing channels .

What is SEO & Why is it Important?

What is SEO?

the meaning of SEO is search engine optimization (SEO). According Mangools, This are actions you do to make Google consider your website a quality source and rank it higher for your desired search queries.

Why SEO is important?

Most web traffic comes from Google’s organic results. so if you want more traffic then you can’t underestimate the power of SEO.

SEO benefits;

1. SEO leads to ‘free’ traffic
2. SEO leads to consistent traffic
3. SEO leads to more and more! traffic

How do you get your website on Google?

Since Google is one among the biggest drivers of web traffic, let’s get your website on Google.

The first step is to submit your website to Google using your sitemap.

Sitemaps are files that list all of the important pages on your website. You can usually find yours by typing one of these URLs into your browser:

Yourdomain.com/sitemap.xml

Yourdomain.com/sitemap_index.xml

If it’s not there, go to website.com/robots.txt where it’ll usually be listed.

If it’s not there either, you probably don’t have one. If you using WordPress then To create one, you need to use a plugin like Yoast SEO.

To install Yoast SEO, login to your WordPress dashboard.

1. Go to Plugins > Add New and search for yoast seo
2. Hit “Install now” on the first result, then “Activate.”
3. Go to SEO > General > Features. Make sure the “XML sitemaps” toggle is on.
4. You should now see your sitemap (or sitemap index) at either yourdomain.com/sitemap.xml or yourdomain.com/sitemap_index.xml

The second step is to create a free Google Search Console ↱ account and submit your sitemap.

2. Setting up for SEO success

Now that your website is set up properly for search engines, let’s now focus on SEO.

how can we set up for SEO success?

Let’s take a look at how to do that using the links below;

• Get a good domain
• Use a website platform
• Use a good web host
• Create a positive user experience by mimicking speedyminds.
• Understand ,crawling,Ranking,Rendering: How search Engine works
• Use a logical URL structure
• Install a good plugin

3. How to do SEO

By this stage, you should have a decent base for SEO success. But this is only the beginning. There are more advanced topic beyond the scope of this guide.

Seo can be done in four aspect these are;

1. Keyword research
2. On-page SEO
3. Link building
4. Technical SEO

I will be publishing beginners’ guides about each of these aspect so that this page wouldn’t contain 10,000+ words I will also focus on the basics too.

Keyword research

Keyword research is the process of finding what your customers are searching for, how much traffic those terms can send your way, and how difficult it might be to rank for them.

Look for keyword ideas that would be valuable for your business.

Here is a quick way to find the perfect keywords to rank for…

1. Check traffic Potential of the keywords
2. Check Ranking Difficulty of the keywords
3. Check the Cost per click for the keywords

This is as little as I can go for keyword research in this guide an intensive guide on keyword research will be release in my next article.

On-page SEO

On-page SEO involves creating the kind of content searchers are looking for, and ‘optimizing’ it to help search engines better understand what it is about. A comprehensive guide about on page seo can be find here: What Is On-Page SEO? (And How to Do It).

Link building

Link building, simply put, is the process of getting other websites to link back to your website.

These links are called backlinks. Getting backlinks from high-quality sites can pass authority to your site, as well as help you rank higher in the search engine results pages (SERPs).

According to Google ↱, an important part of identifying what pages are relevant and trustworthy is “understanding if other prominent websites link or refer to the content.”

I will discuss more in the forthcoming guide.

Technical SEO

Technical SEO is the process of helping search engines like Google to find, understand, and index your pages. It can get quite complicated i won’t go any deeper here.

For now, i suggest signing up for a free  at Neil Petal ubersuggest Webmaster Tool  ↱account and scheduling regular crawls of your website. These crawls check for 100+ SEO issues, including plenty of common technical problems.

4. How to track SEO success

At this point, you should have a pretty good understanding of SEO. But how do you measure and track the performance of your efforts? The most obvious answer is just to track the amount of traffic your website gets from organic search.

If you’re using Google Analytics, you can quickly view your organic traffic by going to:

Acquisition > All Traffic > Channels > Organic Search

For ubersuggest users, Login> Traffic > Traffic Overview to see your progress.

5. Free SEO tools

Keyword research tools

Google Keyword Planner ↱

Find unique keyword ideas.

Keyword Generator ↱

Generate hundreds of keyword ideas.

On-page SEO tools

Yoast SEO ↱

Add title tags and meta descriptions to WordPress posts and pages.

Ahrefs Webmaster Tools ↱

Find missing title tags, meta descriptions, and alt text anywhere on your site.

Technical SEO tools

Google Search Console ↱

Find index coverage errors, page speed issues, and more.

I hope you find this seo Basics article helpful ?. Share it with someone who you think needs it. Use any social media button.

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