Off-Page SEO and Smart Technics to Rank high (How to get quality Backlinks) is what we shall discuss in this beautiful phase. You are officially welcome and as usual, I remain your speedy Teacher Law P
Everyone wants to see their website rank higher in Search Engine Results Pages (SERP) for search engines like Google, Bing, and Yahoo. There are 2 key ways to improve where your site ends up on results pages: on-page SEO and off-page SEO.
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Let’s take it from the beginning once again…
What is SEO
SEO Stands for Search Engine Optimization; A term use to describe set of processes that is aim in optimizing a website for search engines.
In General I will say; SEO is the way to ‘speak’ to search engines in a language they can understand and give them more information about your website.
A quick glance at lessons we have Covered;
Speedy Learning class 101
Speedy Learning class 102
Speedy learning class 103
Note: By proceeding, you agree that you have started a blog or concluded plans to do so. Once again, click here to start your blog now. On the other hand, welcome to the blogging world if you just jumped into the ocean of blogging.
WELCOME BACK!, As I continue the lesson.
Unlike on-page SEO, Off-page SEO refers to activities or things you can perform outside the boundaries of your website so that you can improve the ranking of your site.
This activities include;
- Link Building
- Social Media Marketing
- Brand Mentions
Yepee!… I know we are heading somewhere, just keep reading!!
I will examine these in detail below, but first, let me explain the importance and benefits of off-page SEO.
Why is Off-Page SEO important?
search Engines like Google, Yahoo etc, Have been looking for best ways to return result to searcher in a blink of an eye.
For them to achieve that purpose, they take into account the on-site SEO factors and off-page SEO.
Off page SEO gives them (search engine) a very good indication on how the World (other websites and users) perceive your website.
A web site that is high quality and useful is more likely to have references (backlinks ) from other websites.
What are the benefits of ‘off-site SEO’ to Bloggers? (Website owners)
As of the time of writing this article, This is few among hundreds of articles that was ranked very high for over 8 months. This was because I followed the right on-page and off-page SEO Technics.
If you follow the right Guide to off-site SEO the following benefit will be limitless for you! Below are few;
Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.
Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google.
Establish Trustworthiness – In addition to the above, Google has recently introduced the concept of Expertise, Authority and Trustworthiness (E-A-T), which plays an important role in rankings and is directly related to off-site SEO.
Now, one question comes to mind; How do I rank high on Google front page?
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Off-Page SEO:Ultimate Guide To Getting Quality Backlinks
- Link Building:
Link building is the most popular and effective off-Page SEO technique this is because you can bypass your competitors and rank higher.
How does link building works? For example, if someone likes this article and references it from his/her website or blog, then this is like telling search engines that this page has good information.
Off-page SEO: Ways To Increase link count (The most popular ways)
They are a lot of ways to build links;
Forum Signatures – Commenting on forums for the sole purpose of getting a link back to your website (By including the links in your signature).
Comment link – The same concept as forum signatures where you would comment on some other website or blog in order to get a link back.
Even worse, instead of using your real name you could use keywords so instead of writing ‘comment by Law P’, you write ‘comment by SEO Rules’.
Shared Content Directories – Websites like ‘hub pages’ allowed you to publish content and in return, you could add a couple of links pointing to your websites.
WARNING!! If you try to ‘trick’ search engines building artificial links, you are more likely to get a penalty rather than an increase in rankings (especially when it comes to Google).
- Social Media Marketing
Social media marketing is part of ‘off-site SEO’ and if you think about it, it’s also a form of link building.
I want you to understand that almost all of the links you get from social media sites are “nofollow”, but this does not mean that they do not have any value.
Social Media mentions are gaining ground as ranking factors and proper configuration of social media profiles can also boost SEO.
So, What are you waiting for? Go! Configure all your social media profiles and make Them SEO friendly.
- Brand Mentions
Google loves brands and prefers to rank branded websites on top of the results.
The difference between brand mentions, link building, and social media marketing is that brand mentions do not necessarily have a link pointing to your website.
It can be mentions of your brand in forums, articles, reviews or social media networks.
Google crawlers can ‘pick up’ these signals and evaluate them accordingly to create a more accurate picture of how your brand is perceived by other people.
And that can be a huge positive Impact on your brand (blog)
As part of your off-page SEO strategy make sure that you respond to negative or misleading comments concerning your brand.
Off-page SEO is as important as on-page SEO. If you want your SEO Technics to be successful you have to do both.
When thinking about link building don’t take the easy way, but try to get links from hard-to-get places. The more difficult is to get a link, the more value it has.
I hope you enjoyed today’s Lesson, Don’t forget to share and Drop your comments below if you have any questions.
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I am Law P (Lawrence Patrick), Affiliate Marketer, Education Consultant, SEO Expert, Web & Software Developer.