How Do You Use Affiliate Links Correctly?

Today I want to talk about affiliate links, how to manage affiliate links how to use them to boost your sales! and more.


Last week we created a comprehensive guide that will walk you through what is affiliate marketing and how to get started.

I probably know that you know that they are massive online information on affiliate marketing, but none that adapts to your satisfaction.


An affiliate link is a specific URL that contains the affiliate’s ID or username. It directs customers to a company’s website or a specific page.

A typical affiliate link looks like this:

When you join an affiliate program a unique link is generated for you then you display this link on your website, social media platforms, or email promotions.

If an audience clicks on this link, the affiliate programs receives a record to track the affiliate’s metrics like sales, clicks, and commissions etc.

When someone clicks on your link the receive a cookie on their computer or phone. This will record their behavior for 30 to 100 days tho it depends on the merchants marketing strategy.

Types of Affiliate Links

Generally speaking, there are three types of affiliate Links;

  1. Standard links
  2. Customize links
  3. Leads generation campaign links

let’s dive further!

Standard affiliate Links:

These are links that are automatically generated once you opt-in or first register for any affiliate program. They are always looking creepy and odd example is this;

Customize Affiliate Links:

These are links you have decided to create by yourself, they’re opposite of the standard links.

Affiliate marketers customize links to either clean up or shorten their URL. Good example is this; ↱. (Affiliate Link)

These links may come in different styles or shape it all depends upon what you have in mind or your affiliate marketing strategy.

Leads generation campaign links:

Lead generation is the process of gaining the interest of customers in order to increase future sales.

These affiliate links help you generate high-quality leads. This links direct users to your Advertiser’s campaigns.

As an Affiliate marketer you get a commission for every user that signs up or purchases a product through your unique leads link.

Best Practices for Using Affiliate Links

As an affiliate marketer, your job is to promote products using your affiliate link.

When promoting, Most affiliate marketers are not aware of this, Affiliate marketing is all about creating and providing value to an audience.

Creating this value requires you following the right and proper practices.

Add anchors:

An anchor is an HTML tag that identifies a link to text or an image on the same page or to another specific location.

Using anchors to promote your affiliate links turns your links into clickable texts. For example, instead of using a bare link like, which is looking messy use an anchor texts that is more readable and appealing. Like the customize links type above.

Add nofollow for affiliate links:

Links that points out of your site search engines automatically categorize the links as “dofollow”. This means that you pass your link juice from your site to your merchant own.

This is not good from SEO perspectives. Adding a no follow to all external links will sure do you are your website good!

Disclose affiliate links:

I’ve seen affiliate markers that never say publicly about what’s going on, all they’re interested in is making a sale and that’s the only thing that matters to them.

Thank God, Many affiliate programs now already require affiliate Marketers to include an affiliate disclosure that they’re earning commissions from purchases.

Balance link density:

When you place too many affiliate links on your pages, search engines can flag them as thin content. This will rank your content low on Google, or worse, the search engine might not even index your site at all.

What you should do is include just one affiliate link for every piece of content you create!

What to avoid with affiliate links?

  1. Don’t limit yourself to only one type of affiliate link placements(experiment with different placement and see the most favourable position).
  2. Don’t promote affiliate links in different industries on the same website
  3. Don’t place affiliate links that provide no value to your audience.

How do I promote my affiliate links?

There are plenty of ways to promote affiliate links but by choosing the right strategy can help you produce better results.

You can:

  1. Place links directly into your content
  2. Use a banner on your site to promote links
  3. Promote your links on all your social media channels
  4. Add affiliate links to your videos
  5. Do product reviews, buying guides, or a product roundup
  6. Leverage e-mails and promote your links through newsletters or add them to your offers, etc.

Is there anything you think I haven’t said about affiliate links? Please add them in the comment box below.

I hope you find this article about Affiliate links helpful? Share it with someone who you think needs it.









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